pdf-ebookys Chapter 335 G mobile phone, reasonable price!
Chapter 335 G mobile phone, reasonable price!
In fact, Wanhua’s dominance in the VCD market is not due to patents.
What it relies on is the demographic dividend of the flower grower, the small profits but quick turnover compared to other manufacturers, and the constantly upgraded technologies and functions.
It is impossible for any product to dominate the market solely by relying on patents. This is true for any industry.
Unless there are technical limitations that prevent people from making it.
Otherwise, the final competition will only be the speed and price of technological updates.
"Yeah, it's pretty good!"
It's much better looking than the Motorola you're using now and my Ericsson.
On the evening of the 3rd, after Tang Xionghua returned home in the evening, he went to Wanhua. When he came back, he brought a black semi-slider mobile phone.
Well, a slider is just the bottom half of the phone that slides down.
The sliding down function is only limited to when there is an incoming call. You can answer the call by sliding down. At the same time, you can also light up the small screen above to check the time.
This is similar to the Motorola 9900 that Tang Xionghua is using now.
The difference is that the Motorola 9900 is a flip phone. When you open the half-flip cover at the bottom, you can view the frequency and time, but you cannot use the cover to answer calls.
Moreover, this mobile phone named Huaxing has an oval frame, and the overall size is so large that women can easily hold it in their hands.
Small and exquisite, this phone is especially available in four colors: red, blue, black and white.
There is no doubt that as long as the price is lowered, this phone will definitely sell well.
And how to bargain?
Up to now, whether it is the Motorola 9900 used by Tang Xionghua or the Ericsson GH337 in Tang Yichen's hand.
The price is still over ten thousand.
And this was a product from two years ago.
This is the latest model, and it hasn’t been launched in China yet, but it is sold in Hong Kong. Tang Xionghua and his friends also took a look at it this time.
At that time, the latest models of GSM mobile phones in Hong Kong, whether Motorola, Nokia, or Ericsson, were all priced at over 20,000 Hong Kong dollars.
To be honest, it may be hard for people in ten or twenty years to imagine that this kind of mobile phone, which is only for the elderly in the future and no one would pick it up if it was dropped on the street, and you can even buy a new one for dozens of dollars, is sold at such a high price.
But this is the fact.
Is this phone valuable?
The mobile phones that Wanhua currently produces do not include the cost of equipment and R&D, but only the cost of mobile phone components.
The cost is only a few dozen yuan.
What's its value?
Are a circuit board and the chip inside it, a few small wires, some components and two electrical boards worth anything?
In addition, there is a set of software, which is also a simple operating application system, but this thing is not difficult at all.
What is the only difficult thing?
It's just the technology of the chips and some circuit components in the mobile phone.
It is no exaggeration to say that for a mobile phone worth more than 20,000 yuan, 99% of it is technical profit.
"Dad, how much are you going to sell it for?"
Tang Yichen played with his phone for a while.
There's actually nothing to play.
There was no snake in the mobile phone. It only had functions for making and receiving calls, checking time, and sending and receiving messages. For Tang Yichen, there was nothing new about it.
“It hasn’t been decided yet, but Zuo Tai and his team think it can be priced at over 8,000. 3i and other directors even say it can be priced over 10,000.
"..."
Tang Yichen was a little speechless.
To be honest, Tang Yichen really couldn't bring himself to ask for eight or ten thousand yuan for this phone.
How evil is this heart!
Of course, if you compare yourself with the market, you will find that you are really like a white lotus, a good person for ten lifetimes.
But they dare to sell it for more than 20,000.
"Dad, just smash it down. Small profits but quick turnover. It's pointless to price it too high. Besides, this thing is destined to be short-lived.
If I remember correctly, next year, the country will cooperate with Nokia to introduce mobile phone licensing technology and issue mobile phone licenses. By then, domestic mobile phone prices will drop to a minimum of four or five thousand.
After that, the price of mobile phones will continue to fall.
This thing can only flourish now. If we want to avoid criticism and maintain Wanhua's reputation, it is necessary to suppress the market now and become the first domestic brand to benefit the people."
Tang Yichen actually has no real interest in mobile phones, especially the current 2G ones.
But since Wanhua has done it, it must also point out the right path. And what is the most correct path for Wanhua?
Big brand, low price, domestic enterprise, national conscience.
Especially the last one, national conscience.
This brand cannot be lost.
Tang Yichen was very clear about the importance of this brand.
In a super market with a gradually rising economy and one-fifth of the world's population, as long as you keep this title, it is no exaggeration to say that you can make a fortune doing anything.
On the contrary, if Wanhua loses this title because of a 2G mobile phone, it will not only end, but it will definitely not be as prosperous as it is now.
Tang Yichen still remembers that it was the year before the millennium. There was an advertising slogan at that time, and Tang Yichen still remembers it to this day.
Bird mobile phone, the fighter jet among mobile phones.
As a leader in the domestic pager industry, Bird will produce mobile phones next year.
Of course, Tang Yichen knew that he did not have as much money and energy as Wanhua, nor did he have so many highly paid professionals recruited from home and abroad, so he almost killed himself in the first place.
Later, the sixth largest mobile phone manufacturer in the world wanted to enter the mainland market and took the initiative to approach us for cooperation, and the two companies hit it off, which led to the establishment of Bird.
Because of this, the price of mobile phones was reduced to less than 5,000 yuan for the first time, allowing most Chinese people to truly feel a sense of closeness to mobile phones.
And now, of course, Tang Yichen would never allow Wanhua to become the evil sickle of capital.
Because that would ruin Wanhua's reputation.
Therefore, breaking through history and taking the lead in sinking into the market is a must. The price must be below 5,000 this time.
"Well! Then what do you think about 3999?" At this time, Tang Xionghua spoke again.
It's not that he didn't know the harm that overpricing of mobile phones would cause to Wanhua, but he just didn't say it in the company before.
Because it is still early and the company has just started producing mobile phones, according to the process, it has to find foreign mobile phone patent holders to talk to first. At the same time, it also has to prepare to expand the production line.
As for the price, you can take your time and choose between the two.
So when Zuo Tai and the others talked about the price today, he didn't object.
But deep down, he actually already knew it, because when he first got the mobile phone, Tang Yichen actually said something similar to what he said today.
"Sure! But I think the people on the board might not agree with this price. Let's go find Uncle Jiang first and form a united front with him. That way, it won't be any use for others to object!"
3999, this price is definitely a great conscience at the moment.
The name of Wanhua Tang Xionghua will definitely be praised by the people!
Although in the future, as time goes by and the Internet and mobile phone industries become more popular and transparent, Wanhua's reputation as a conscientious person will gradually weaken.
But people will never forget Wanhua’s contribution to price reduction in the mobile phone industry.