After dreaming of getting rich, I dressed up as a collapsed idol

Chapter 567

"Domestic sales have almost peaked, but there is still potential to be tapped in Japan."

Seeing that he had a good understanding, Zhu Zhichang began to introduce the topic.

"Our sales strategy over there is to use limited photocards, right? Xiao Shen said this trick works really well. Many fans are going crazy buying albums in order to collect those two limited photocards."

"The supply slowed down towards the end of the month after those two limited-edition cards were released in large quantities, and now many people are buying them on the secondary market."

"The distributor, which is Sony, wants us to release a special edition album for Japan, with some changes to the contents, and sell it together with the Chinese version."

This is similar to the album release strategy of South Korean idols.

There's one version for the Korean Peninsula, one for overseas markets, one for the group, and another for individual members. A single album can have more than ten versions, targeting specific demographics.

Using this strategy, they were able to sell millions of physical albums in the Asian market.

Lu Qingfeng rarely offered his opinions on business matters, leaving them to Zhu Zhichang.

He started thinking about a second album.

Let's strike while the iron is hot and start preparing now so we can release an album by the end of the year.

Two albums a year is considered high frequency in this era. In the digital music age, most musicians mainly release singles because the short intervals between song releases allow them to maintain their popularity.

However, he doesn't have such worries because he has a huge music library.

They can release singles to maintain their popularity and still have the energy to create albums.

The only thing to consider is the concept and theme of the second album.

In his spare time, Lu Qingfeng had thought about it.

For the sake of wider reach, the selection of songs for the first album was entirely commercial, with considerations mainly focused on popularity, catchiness, and mass appeal.

For newcomers, being too sophisticated means having no market.

Even if they can sell a lot of products based on their popularity, they have lost casual listeners.

Now that the commercial success of the first album has laid a foundation, it's possible to balance commercial success with artistic merit.

Why is Jay Chou so successful? Simply having catchy songs isn't enough. His achievements in the music industry lie in his revolutionary innovations in popular music.

In his early years, his music was unparalleled in its narrative, experimental nature, and cultural depth.

He used to put something new into every album he released, which was refreshing.

Lu Qingfeng wants to be a musician with cultural influence, so he must come up with something new in this regard.

He had been laying the groundwork all along, for example, by incorporating traditional Cantonese musical instrument playing techniques into his first concert and showcasing new plucking techniques at Cambridge College.

Later, he will use music to spread the word to more people, making it his musical symbol and gradually building his cultural influence.

With this in mind, he had a concrete idea for the theme of his second album.

Her fingers unconsciously twitched twice, and she suddenly looked at Zhu Zhichang.

"Brother Zhu, what are my plans for summer vacation?"

The middle-aged agent made a couple of movements on the tablet.

"There are two concerts, one in China and one abroad, and then there's Huo Yingjie's concert. You agreed to be a guest performer. There are a few other minor schedule adjustments you can make. What's up?"

He finished speaking before asking the question.

"I want to try to guess the wind and prepare for the second album."

"Why the rush? Your first album was just released not long ago. You can wait until next year."

"Write down some ideas first, and then forget about them later."

"Okay, I'll arrange it."

Zhu Zhichang then stopped talking. He had managed singers before and knew how important the inspiration of creators was.

"While you're at it, could you contact the Environmental Science Research Institute for me and ask if they accept visitors?"

Lu Qingfeng asked again.

Zhu Zhichang checked on the tablet and then spoke.

"You can actually ask through Peking University's channels; that would be much more reliable than me asking."

"Too."

Lu Qingfeng slapped his forehead, realizing he had almost forgotten about Peking University's strong backing.

"I'll ask the school about the Environmental Science Department; I'll leave the rest to you."

"It's not troublesome, but from what I'm getting at, you seem to want to go deep into the mountains and forests."

He did not deny it.

"I want to experience glaciers, oceans, forests, grasslands, and nature."

Zhu Zhichang pondered for a moment upon hearing this.

"If that's the case, how about we turn this field trip into a program?"

"What do you mean?"

Lu Qingfeng asked curiously.

"I also saw this trend on foreign websites. You know, there's a YouTuber called MrBeast. This year, he started creating videos on his personal channel about humans challenging themselves in various extreme situations. They're somewhat like variety shows, and the response has been very good."

"Many artists on the peninsula have also started to have similar YouTube shows, such as interviews and travel programs, to maximize the value of their personal brand."

“There are many content creators like this on Bilibili in China. I thought since you’re traveling around, why not bring a few more people and film your trip to make a small program?”

"This will also help promote the second album."

Zhu Zhichang blurted out his thoughts in one breath.

"good idea."

Lu Qingfeng also thought it was a good idea, killing two birds with one stone.

"If you agree, I'll start making the arrangements."

As this sudden, whimsical idea evolved, many things became complicated.

Putting aside other things, it's necessary to communicate in advance which areas can be included in the shot and which cannot, and the corresponding routes also need to be determined in advance.

We also need to rent equipment, personnel, and so on.

Time passed as the two discussed various details.

Two hours later, the high-speed train stopped at Shanghai South Station. The group got off the train with the flow of passengers, and Lu Qingfeng put on a hat and mask.

The itinerary was arranged long ago, and someone was coming to pick us up.

After boarding a business vehicle, it took less than an hour to arrive at a commercial plaza in Jiading District, where many technology companies are located, including a game company that has gained fame in recent years.

Enjoy entertainment.

As soon as I got off the bus, I saw their logo standing at the company entrance; the headquarters building, however, looked quite ordinary.

A female senior executive in her thirties, accompanied by a group of people, was responsible for receiving us. Zhu Zhichang introduced her as Shen, the administrative manager of Changwan Entertainment Company.

Lu Qingfeng took off his mask and shook hands with the other person to greet him.

The manager, surnamed Shen, beamed with joy.

"Welcome, Lu, to visit our company."

God knows how many people in the administrative departments were vying for this reception task.

Her department head insisted on taking the opportunity herself during the meeting, citing departmental harmony as the reason.

Thinking of this, Manager Shen, who had dressed up carefully, smiled even more brightly.

"Thank you for your help."

Lu Qingfeng's smile was just right as he followed the other person into the company gate.