pdf-ebookys Chapter 415
Chapter 415
"Managers, we will definitely carefully consider this cooperation. Take care. Okay, okay, we'll contact you by phone."
Zhu Zhichang saw off the third batch of brand company business promotion department managers and third-party docking company marketing directors today. This has also been the focus of his work in recent days.
A qualified broker has a lot of responsibilities every day.
Things like planning an artist's career, managing and packaging their external image, and handling daily affairs are all basic.
Opportunity exploration, resource integration, contract management, and business negotiations are all part of daily work.
Especially commercial endorsements.
It involves the artist's own image, positioning, style and brand fit.
The brand’s own image will also affect the outside world’s perception of the spokesperson.
Moreover, due to market competition, if you choose a certain brand, you will also lose the opportunity to choose other brands of the same type.
This requires the broker to be involved from the very beginning of the negotiation and control every detail.
Quotations, event appearances, print posters, TV commercials, contract time, etc. are all areas that need to be discussed.
As Lu Qingfeng continued to achieve success in YO mobile phones and fashion magazines, he proved his commercial value. As a rapidly rising star and with a positive and excellent image in the outside world, many brands are very interested in him.
Many of them come to us on their own initiative, while others, like the one just now, come to negotiate contracts through a third party.
However, compared to Lu Qingfeng's popularity and status, the quotes from brands are generally much lower.
It's simple. Regardless of whether they are writers or classical musicians, brands are worried that they are not recognized enough by the general public compared to pop star artists.
Even a pianist of Liu Qianya's level is not as good as traditional top-tier celebrity artists in this regard, so it is normal to have such doubts.
Then, there is also the factor of commercial bargaining.
In general, it is not a must-have for you. If the price is low, you are willing to take a risk; if the price is high, you will consider more secure options.
Therefore, the negotiations with the first-line brands were not smooth, and Zhu Zhichang, who was in charge of the lower-level brands, was somewhat hesitant.
There are currently two sports shoes and clothing brands like this. One is an absolute foreign brand that focuses on technological concepts and its prices are in the mid-to-high-end market.
It has ventured into fields ranging from sports to fashion, its marketing is very successful, and its spokespeople are all popular stars.
This is why the quotes and conditions are quite demanding.
The other is a domestic brand that mainly serves the mid-to-low-end market. It has gained a very good reputation in the market in recent years, especially among students, and has been widely praised.
The previous spokesperson’s contract expired, so they came over.
It is also the most sincere one among those I have come into contact with so far.
Zhu Zhichang has not made up his mind yet. After all, the talks have just begun and the final conditions of all parties have not been determined.
"Brother Zhu, come and see."
After seeing the two off and returning to the studio, I heard new media operator Niu Shiyu calling me.
"what happened?"
"The boss is trending."
"Ok?"
He walked over and looked at the computer. On it was the Weibo interface, and the top trending topic was "The Significance of the College Entrance Examination."
After clicking in, I saw a video reposted by the official media Renming.com.
The protagonist in the video is Lu Qingfeng, who is talking to a group of students about his understanding.
The comments below have exploded.
[As someone who has been through this, I feel particularly deeply about it. I woke up in the second semester of my second year of high school and tried to catch up. Unfortunately, it was a little too late. Because my foundation was not solid, I only got into an ordinary undergraduate program.
I regretted it very much at that time. If I had adjusted my mindset and studied hard, this wouldn’t have happened.
But as classmate Lu said, the best time to plant trees was ten years ago, and the second best time is now. I've already been admitted to a top university, so keep going!
I took the college entrance exam twice and ended up getting into a 985 university. It still doesn't mean much, and my future won't be all smooth sailing just because I got into my ideal school. But I know I achieved my goal through hard work, and I feel a great sense of accomplishment, and that's enough.
[I'm such a pitiful senior in high school. My parents kept praising me all day long, and I almost questioned my life. I didn't even know what I was doing. Now I have a clear meaning for my efforts, which is great.]
……
After Zhu Zhichang took a look, he immediately took out his cell phone and called the boy.
The official media’s repost and likes mean official recognition and that the artist has gained huge social influence. There are so many benefits to this, so he must be notified.
"Sorry, sorry, I was asked by the school to give a speech at short notice, and then the school published the video in the newspaper. The film crew thought it was a good way to promote the movie and also did some marketing."
"I didn't even know the official media had reposted this. I was still filming."
Lu Qingfeng explained after receiving a call from his agent.
It turned out to be the case.
Zhu Zhichang understood and mentioned the endorsement matter.
After listening to this, Lu Qingfeng thought about it.
"Brother Zhu, I definitely believe in your professional ability, but I personally think that even if it's work, I hope it can be a little easier."
The agent on the other end of the phone nodded slightly.
"I understand."
After hanging up the phone, Lu Qingfeng put away his phone and returned to the filming site.
The scene at the end of the movie is being filmed now, which is the scene of Shen Jiayi's wedding.
Unlike the previous movie, the ending of the novel is actually very ordinary.
Ko Ching-teng and all the boys who had ever liked Shen Jiayi came to the wedding, and everyone joked about their school days.
A friend of mine said that you can kiss the bride when taking photos.
Then everyone said they would play rock-paper-scissors to see who could be the first to kiss the young man.
What Ko Ching-teng thought was that if everyone else went to kiss, then he wouldn't go. He wanted to always be the most special one in Shen Jiayi's heart.
The novel ends with Ko Ching-teng's memories at the end.
From beginning to end, Ko Ching-teng and Shen Jiayi in the novel never got together.
From falling in love with each other in high school, to drifting apart due to differences in values in college, to sending wedding wishes at the wedding as adults.
The novel depicts the imperfection of youth from beginning to end.
The movie script was not changed much and was finally filmed according to the description in the novel.
Lu Qingfeng plays himself in the film, a high school writer who occasionally appears in the characters' mouths and in the high school background, and also arrives at the wedding.
This scene has a large number of people and a chaotic setting, and requires the coordination of a large number of personnel. Director Wei Ze was not satisfied with any of the attempts he made after several attempts.
Lu Qingfeng was not satisfied after watching it, because he had seen the original version and was deeply impressed by the ending.
After thinking about it, I found the director and told him about this idea.
"Will this be controversial?"
The screenwriter was also there, questioning the change.
"I think that following Mr. Lu's suggestion would create more dramatic tension, reflecting the protagonist's unique feelings for Shen Jiayi and providing a more thorough interpretation of youth."
"OK, let's take a shot and try it out."
Compared with the screenwriter, director Wei Ze is more experimental.
The screenwriter stopped talking, after all, the original author had already said it.