pdf-ebookys Chapter 352
Chapter 352
When her daughter started elementary school, she returned to work here.
At the age of 36, she is the store's top salesperson.
Because of her good performance, the regional manager wanted to promote her to store manager, but she refused.
She felt that being a store manager would require her to take on too many responsibilities, and she might not earn much more than she did now.
Today is a weekday and there are not many people in the mall during the day, so Liu Jia takes the new employees to familiarize themselves with the models.
"Sister Liu, the phone we're about to replace is the Z10, right?"
The new employee’s surname is Qin, and she is about the same age as when she first started working.
"Yes, the press conference will be held this Friday, and the display will arrive at the store two days in advance. Look, the posters are all up."
She pointed to the poster on the wall.
"Then do we get discounts for internal employees?"
Xiao Qin is a very cheerful girl and asked with a smile.
"Yes, I do, but I see your phone is last year's flagship. Even though the Z10 is a new model, its performance can't compare to what you have now. Is it unnecessary?"
Liu Jia also knew that young people had no restraint in spending money. She used to be like this too, but only started to learn to save money after getting married.
But out of kindness, she still gave some advice.
"It's okay. I don't usually play games, so the performance doesn't matter to me. But I do like listening to music, so I think this phone is more suitable for me. I can give the one I'm using now to my dad."
Since the other party said so, Liu Jia naturally would not express any opinion.
"Sure, that can be considered your first order."
As they were talking, an urban woman walked in.
Liu Jia went up to her and heard her say before she even opened her mouth.
"Hello, I'd like to reserve a Z10."
"Of course, we have gifts for the first 1,000 customers who pre-order offline."
This is a special treatment given by manufacturers to physical stores.
"Okay, just order one."
The woman was very straightforward and didn't ask what the gift was. She just paid the deposit and left in a hurry.
This order took no more than five minutes.
Liu Jia was not surprised, as some customers had already learned about the products in detail online before shopping.
When you enter the store, there is no hassle. You can just pay and get the goods. The main feature is a quick and efficient process.
Moreover, the Z series has reached its tenth generation and has its own fixed audience.
Later, some more customers came into the store.
At first, Liu Jia didn't take it seriously and just continued to serve customers normally. However, after serving five or six customers in a row, she discovered that these customers were asking about the Z10 phone quite frequently.
Even customers who buy other models of mobile phones will ask this question.
"A lot of people came here today to ask about Z10."
"It's the same here. Someone ordered two from me."
When I had some free time and was chatting with the sales staff in the store, I found that everyone was in a similar situation.
This phenomenon only occurs on the eve of the launch of a flagship phone. As a specific mid-range model, the Z10's market audience is definitely not as good as that of a flagship phone with more comprehensive performance.
"Because of the new spokesperson, Lu Qingfeng has become very popular online. Didn't you see the promotional ads?"
Xiao Qin interrupted.
"I saw it. The male lead is very handsome and the background music is also very nice."
"I know. It seems that Liu Qianya and I appeared in a variety show together. This guy is also a performer like Liu Qian."
"He seems to be a writer. I saw a segment of the show he recorded with Shen Ruishu a long time ago."
"so smart."
There are six salespeople in the store, of varying ages, and with varying interests in entertainment news.
Some people only knew the name Lu Qingfeng because their brand had a new spokesperson.
"Not only that, our promotional song was composed by Xiaolu, and he also played the piano himself."
"Besides, he's only been learning these instruments for three months. Isn't that impressive?"
The new employee, Xiao Qin, seemed to have found his own area of knowledge and talked incessantly.
No one feels bored. When a few women get together, they can talk about anything.
At night, more people go shopping in the mall and more people go into stores.
Liu Jia was still worried when a new employee came over with two people.
"Sister, these two want to order a Z10, but they want to exchange the gift for a poster?"
"what?"
Liu Jia was stunned for a moment, then nodded after realizing what was happening.
"can."
She had encountered this situation before when Su Yixuan was a spokesperson.
I just didn’t expect that the new spokesperson would have such fans.
Xiao Qin took the two of them to place a pre-sale order. After she finished her work, she saw the other party coming back.
"what happened?"
"Um, Sister Liu, can I exchange the gift for something else for the one I bought myself?"
"What to change?"
She looked at the other person in confusion.
"poster."
……
"The first day's pre-sale results are out. Compared to the same period last year, both online and offline sales have not shown a significant decline. The data is better than the marketing department expected."
YO Mobile Z10 Division, Vice President Huang Yan held a meeting with the heads of various departments.
As soon as the first day pre-sale results came out, everyone present breathed a sigh of relief.
"So, Su Yixuan's scandal has no impact on mobile phone sales?"
Huang Yan crossed his arms and raised his brows.
The head of the marketing department flipped through the documents in his hands.
"Existing users will definitely suffer losses. Su Yixuan's reputation has collapsed and his endorsement status has been revoked. In addition to the disappearance of the purchasing power of the fan base, the brand's influence among passers-by has also been damaged to a certain extent."
"However, the timely launch of the new advertisement and the reshaping of the brand have made up for this damage."
"In addition, the new spokesperson also brings a new audience to the new Z10."
"In addition, based on comprehensive investigations from all aspects, the advertising song composed by the new spokesperson Lu Qingfeng has greatly increased the brand's publicity."
"Thirty-eight percent of new customers learned about our new phone because of the jingle."
"In the survey, over 40 percent of respondents said they became interested in mobile phones because of the commercial songs."
"The marketing department has adjusted the sales forecast and market share of the Z10 phone."
The more Huang Yan listened, the more he couldn't stop smiling.
As a senior business elite, he is well aware of the meaning behind these data.
The impact of a good advertisement on a product is immeasurable.
How to find outstanding selling points and subtly persuade the audience to buy into the product when products are highly homogenized?
This is the role of advertising, to shape brand value.
As a music phone, it is not easy to make customers feel that the Z series is different from other phones.
It may not be intuitive to feel what kind of sound unit is used and what kind of adjustments have been made in the publicity.
Every time a new mobile phone is released, we have to rack our brains to come up with a promotional plan.
For the first time, someone solved this problem with a piano piece.
The spokesperson this time was really worth it.
"Well done. The publicity department should think of new plans around the jingle and spokesperson to ensure a successful promotion."
"By the way, our endorsement contract is for a few years."
"One year. Because Mr. Lu has only recently become famous and hasn't endorsed other brands before, the contract period is not long to be on the safe side."
"Ask the other party if they're willing to sign a five-year contract."
Take advantage of the low price now and sign a long-term contract to tie you down. You’ll make a huge profit!