Chapter 116
Chapter 116
"After research by the marketing department, the response to your Charlie and the Chocolate Factory has been better than expected. Among currently published long-form fairy tales, readers' expectations for the subsequent plot are 26% higher than for other works."
"As the plot unfolds, this number will get higher and higher. After discussion, we all feel that it is not necessary to serialize the entire book before publishing it. The writing department has decided to serialize it for three more issues, release the subsequent fifteen chapters, and then publish it directly."
"The remaining ten chapters will serve as the hook to boost first-week sales."
There was a large amount of information on the table in front of him, and Yang Xiuxiu pointed out the key data to him one by one.
"I have no opinion."
Lu Qingfeng agreed.
Compared to him, a layman, "Children's Literature" magazine is the old hand in the publishing industry.
It would definitely be better to let them do this than for him to give orders blindly.
"In addition, we are planning to collaborate with a chocolate brand to release related peripheral products on the publication date."
"Other gifts include a golden ticket bookmark and a character-themed pencil case as first-run gifts."
"These all require your authorization, please take a look."
Yang Xiuxiu took out another pile of information.
Lu Qingfeng took a quick look and found it very complicated.
Some of these copyrights require him to share, some are one-time, and some are free to use.
For example, a chocolate brand collaboration is a one-time fee because you only have the right to use it for a period of time.
In addition, the book is not very famous now, and the collaboration is mainly for publicity and sales, so the amount is not high.
There is no charge for the gifts, as the publishing house itself does not make any money and has to spend money to find a factory to produce them, which also helps to boost book sales.
Of course, if the book becomes popular later and merchants come to sell it, I can collect the money at that time.
There is no profit sharing at the moment.
These are just information, not a formal contract, so he should be aware of it.
Lu Qingfeng decided to look for Tao Zhaoting when the time comes.
When it comes to business, there’s nothing much to say.
“The final result is royalties.”
Finally getting to the point.
To put it simply, royalties are how much money an author gets when a book is sold.
There are currently three types of royalties in China.
Buyout means that the publisher will roughly estimate a price based on the quality and length of the book and buy out the contents of the book at one time.
Whether the book makes a profit or a loss after publication has nothing to do with the author.
Most writers get a buyout when they publish their first work.
Then there's the royalties.
It is divided into flat royalties and tiered royalties.
A flat royalty is a fixed number.
For example, if a book sells for ten yuan and the royalty is ten percent, the author will get one yuan for every copy sold.
The tiered royalties are floating, and the royalties are adjusted according to the agreed sales volume of the book.
For example, for volumes under 10,000, the rate is 6%, and for volumes between 10,000 and 30,000, the rate is 8%, a step-by-step increase.
Others are self-published.
Academic articles like these basically cannot be sold, and they are not published for the purpose of making money, but for other purposes.
There is also a kind of royalty called advance royalty, which means that before the author finishes writing the book, the publisher will pay the first print run fee in advance to prevent others from competing with the author.
Of course, only a few best-selling authors can enjoy this kind of treatment.
Because their books have no trouble selling, newcomers don’t have to worry about it.
The fairy tales serialized in "Children's Literature" are naturally published by the China Children's News Publishing House.
The royalties given to him were also very sincere, 10%.
This royalty rate is definitely not right for newcomers.
The lowest domestic royalty is 5%. If it is lower than 5%, it is better to buy it out.
The highest is 15%, and there are only a few people who exceed this number, all of whom are literary giants who are famous both at home and abroad.
Newcomers can usually get 6 or 7 percent.
This involves the profitability of the publishing house.
Simply put, the higher the royalties paid to writers, the more books the publisher has to sell to make money.
For example, with a 15% royalty, sales of 100,000 copies might be required to reach break-even.
However, there are very few books on the market that can achieve this sales volume.
Most first print runs of 5,000 copies go unsold.
The tiered royalties are proposed by publishers in order to hedge risks and pass them on to authors.
It's a bit insulting to bring this up.
Ten percent is the salary for a best-selling author, which shows that the publishing house is very optimistic about the prospects of this book.
Lu Qingfeng was quite satisfied.
This famous fairy tale from his previous life had changed its launch location, and he wasn't sure if it would have any impact.
The final number of copies sold depends not only on the quality of the book itself but also on other factors.
For example, in the past, this book sold more than 10 million copies, and the emergence of the movie played an indispensable role.
In markets outside of Europe and the United States, most people know the movie first and then the book.
For the first published book, money is not the most important thing, but whether it can make you famous.
Only then can favorable conditions be obtained for subsequent publications.
This is also the reason why he did not produce some more famous works at the beginning.
For example, "The Little Prince".
This kind of peripheral mania, whose works are like money-printing machines, will result in a lot of small changes if the royalties are reduced by 0.1 percentage point.
We will have to wait until the college entrance examination to finalize these matters, including the contract.
On the 8th and 9th, the college entrance examination is proceeding in an orderly manner.
On the afternoon of the 9th, when the last exam was over, Lu Qingfeng breathed a sigh of relief as he walked out of the classroom.
The whole world feels a lot wider.
Taking the college entrance examination shuttle bus back to school, the four kings of No. 3 Middle School gathered together again.
"it is finally over."
Liu Xin threw his textbooks into the sky, and he was not the only one.
After graduating from a high school that was like a prison, everyone cheered wildly.
Hou Xiaobing's expression also relaxed and a smile appeared on his face.
"Zhuangzhuang said we want to travel together during the summer vacation. Where are we going?"
he asked.
"He said he would make the plan, but I don't know."
Lu Qingfeng shrugged.
"I've already thought of two places: Jiuzhaigou and Zhangjiajie. You can choose."
They looked at each other. They had heard of these two places for a long time, but they were not clear about the specific details.
"Then go back and check the information first, then make a decision."
Lu Qingfeng said.
Hou Xiaobing and Lu Hui agreed.
Go home each.
After walking out of the school gate, Lu Qingfeng looked back at No. 3 Middle School.
His high school life is over.
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