pdf-ebookys Chapter 401 Woodworking Competition
Chapter 401 Woodworking Competition
With these two long-term activities, Yinbao department stores have established a firm foothold in various areas of Liuzhou and are also subtly changing the consumption concepts of surrounding residents.
After the development of the department store supermarket stabilized, Yinbao shifted its development focus back to the Craftsmanship Workshop.
She held the first woodworking competition in the name of Craftsmanship Workshop, and sincerely invited carpenters from all over Liuzhou to participate in the competition, so that they could compete on the same stage and showcase their respective woodworking skills.
Yinbao has set up rewards for the top ten in the competition, and the rewards for the tenth to fourth place increase successively, ranging from one tael of silver to twenty taels of silver.
The rewards for the top three places range widely. The third place reward is fifty taels of silver, the second place reward is one hundred taels of silver, and the first place reward is one hundred and fifty taels of silver.
In addition, the top three will receive an additional high-paying employment contract from the Jiangxinfang. Once signed, they can become Jiangxinfang's carpentry masters and go to the Jiangxinfang factory for a six-month training with pay.
The high prize money set by Yinbao made the news of this event spread rapidly, and attracted the attention of carpenters in Liuzhou City.
Whether for fame or profit, everyone stopped taking orders, finished the work at hand, and rushed to the event registration site to sign up.
This woodworking competition was very grand and successful, and the name of the event sponsor, Jiangxinfang, was successfully integrated into people's daily conversations.
In front of many people who came to watch the event, Yinbao personally selected the top ten winners of the woodworking competition. As the general person in charge of the event, he went on stage to present cash awards to the winning contestants.
As the white silver appeared, the atmosphere on the scene immediately reached a new climax.
After the award ceremony, Yinbao arranged for his people to lead the contestants off the field one by one, and then put up new banners, turning the competition site into a product exhibition of the Craftsmanship Workshop.
Yinbao displayed the new products recently launched by Jiangxinfang, including a full set of fine hollow furniture, hollow carved ornaments, a new generation of bicycles and many other products.
While making people exclaim at the ingenious craftsmanship of the products of Jiangxinfang, it also changed their inherent perception of Jiangxinfang in their minds.
After the exhibition, Yinbao publicly stated that in order to thank the people of Liuzhou for their support to Jiangxinfang, Jiangxinfang will launch a gratitude and return event later.
Starting from tomorrow and for the next three days, all customers who shop or make reservations at the Craftsmanship Workshop will enjoy a 20% discount. We hope that everyone can support us.
After Yinbao said the news, he stepped down from the stage, and the first woodworking competition came to an end.
The woodworking competition is over, but its impact is far from over.
After the people who watched the game went back, they told their families and neighbors what they had seen and heard, adding some exaggeration to the stories.
At the end of the day, we naturally have to mention the Thanksgiving and feedback activities of the Craftsmanship Workshop. After all, they can only look at the money from the competition, but they can truly benefit from the activities of the Craftsmanship Workshop.
In this way, Jingxinfang increased public awareness through word of mouth among the people and also completed large-scale event publicity.
In the following three days, all major Craftsmanship Workshop stores welcomed a new round of peak customer traffic. Not only were all the stocks in the stores sold out, but the number of pre-orders on hand was also rising rapidly.
That month, the total order volume of Liuzhou Craftsmanship Workshop surpassed Lanzhou Craftsmanship Workshop and Qingzhou Craftsmanship Workshop for the first time, becoming the first among the three states.
This had never happened before. You have to know that Liuzhou Craftsmanship Workshop is the last state capital to be involved in the three states. The number of Craftsmanship Workshops here is only half of that of the other two states, but it was able to surpass them in total performance, which is simply unbelievable.
Therefore, Qian Sishui, the general manager of Liuzhou Craftsmanship Workshop, once again became the focus of attention of the senior executives of the Craftsmanship Workshops in the other two states, who wanted to see how she did it.
Yinbao didn't care about it. After the great success of sales at Liuzhou Craftsmanship Shop, she did not become complacent, but started to work non-stop to complete the construction of the Craftsmanship Shop store that had been delayed before.
With the solid foundation laid by the previous two activities, the construction progress and early operations of Jiangxinfang in the new district were unprecedentedly smooth.
While opening branches of Jiangxinfang, Yinbao also did not forget to build branches in department stores and supermarkets.
This time, Yinbao did not choose to open the department store next to or opposite the Craftsmanship Workshop, but instead opened a store at a distance from the Craftsmanship Workshop, one or two hundred meters around it, or even farther away.
This is done to gradually weaken the connection between Jiangxinfang and department stores. Fortunately, the people in the newly expanded areas have not experienced the period when Jiangxinfang sold all kinds of things, and they accept it well.
It took Yinbao a total of one and a half years from the end of the first woodworking competition to the completion of the layout of the Liuzhou branch.
During this period, the total sales of the Jiangxinfang stores and department stores under Yinbao's charge continued to rise, reaching an astonishing 18 consecutive increases, leaving the sales data of the other two state capitals far behind with a huge advantage.
At this point, even the most demanding people have to admit that "money is like water" has a talent for business, and admit that she is born to do this job. For her, making money is as easy as eating and drinking water.
The real person is as her name suggests, money comes to her like flowing water, and some people privately call her "copycat Qian Lai Ye".
Qian Laiye has been secretly observing the movements of his subordinates. When he learned that Yinbao had been given the title of a copycat of Qian Laiye, he felt both amused and helpless, but he also realized that the time was ripe.
So, Qian Laiye wrote a promotion order with his seal, and officially appointed Qian Sishui as the general manager of Jiangxinfang.
Since then, Yin Bao has taken full control of Jiangxinfang. After taking office, Yin Bao immediately closed all Jiangxinfang stores outside Liuzhou for rectification.
Taking the Liuzhou Jiangxinfang store as a template, the Jiangxinfang stores in various locations are split into two brands: Jiangxinfang and department store supermarket.
After the craft workshops and department stores in various places got back on track, Yinbao immediately began new actions.
After summarizing the results of the questionnaire survey of department store customers, she went to various factories under the name of Jiangxinfang with the public's requirements and demands for the products.
Yes, with the identity of Qian Sishui, Yinbao took over not only the major stores of Jiangxinfang, but also the major production factories affiliated with Jiangxinfang.
Needless to say, the largest furniture factory is the foundation of Jiangxinfang. In order to meet the supply needs of stores, the current furniture factory has one main factory, three branch factories, a total of four factories.