pdf-ebookys Chapter 208 Signature Products
Chapter 208 Signature Products
If this customer turns to the box with "free of charge" in the subsequent turntable activity, then he is lucky. It means that he not only did not spend a penny on the things he bought from Jiangxinfang, but Jiangxinfang even paid him for it.
But if he did not transfer to the free-of-bill box, but instead transferred to the full-discount quota of 1000 for purchases over 400 coins in a subsequent event, he would not be able to use this full-discount because his consumption balance would only be 900 coins.
Of course, he can continue to consume, so that when his consumption amount meets the full discount amount conditions, it will not affect the subsequent full discounts.
However, Jiangxinfang is engaged in the legitimate furniture business and has no intention of making a fortune through activities such as the Lucky Wheel, which has a gambling nature. Therefore, when the store manager first announced the rules of the Lucky Wheel, he limited the number of times customers could make additional purchases. Each customer participating in the Lucky Wheel activity can only make additional purchases once during the activity.
In other words, customers need to make a choice when they win a discount. For customers who have difficulty making decisions, this is undoubtedly a painful thing.
However, this problem was quickly solved because the larger the amount of the full discount, the smaller the grid area, and the lower the chance of transferring to a large full discount. So after the first few people transferred the results, not many people continued to worry about how to make a choice, and basically they transferred to the available discount and used it.
The most direct reason for this situation is that the people in the front, no matter whether they tried hard to make the turntable turn a few more times or not, the content of the grid ultimately designated by the arrow on the turntable was not what they really wanted in their hearts.
These are neither discounts from Jiangxinfang nor discount coupons from other stores. They are all pictures drawn with simple strokes.
Although everyone is turning to pictures, the content of each picture grid is different. There are tables, chairs, cabinets, toys, and the store's signature product, wheelchairs.
As long as the customer spins any picture on the lucky wheel, he or she can choose a wooden product of the same type as the picture in the prize area.
At first glance, this reward was not as attractive as the discount for a certain amount of money, but when they noticed the physical prizes in the prize area, their mood suddenly changed for the better.
Because the prizes in the prize area are all products currently on sale in the store, and the price of each product is clearly marked under it.
Customers can clearly see the price of everything and naturally understand the actual value of the wood products in the prize area.
Even if you don’t get the full discount, it’s also good to get physical rewards. After all, it’s better to give away free things than to waste them, not to mention that the things given away are not cheap.
After the group of customers who won physical prizes left with the products they bought and the prizes they won, the customers who subsequently drew the lottery from the roulette wheel won prizes other than the pictures. This result immediately dispelled everyone's speculation that the roulette wheel was tampered with and only physical products could be drawn.
The activity was carried out in an orderly manner. Even though there were many restrictions on the lucky wheel activity, everyone's enthusiasm for consumption was still high. After settlement, there was basically a constant stream of customers queuing in the lucky wheel area with their receipts waiting for the lottery.
At the beginning, customers who came to Jiangxinfang to consume were attracted by Jiangxinfang’s products and promotions, but as time went on, the proportion of this group of customers was gradually decreasing.
At the same time, the number of customers who have shopped at any of Yippin Guo, Qilixiang and Lulutongli and received a 30% discount coupon from Jiangxinfang continues to increase.
The products sold in Jiangxinfang are all wood products, which are not cheap. Take the most common table as an example. If it is custom-made, a table will cost dozens of coins. If it is discounted by 30%, you can save a lot of money. What you save is what you earn.
After customers get coupons from other stores, they generally don’t intend to watch the coupons expire in vain.
After shopping in the store, many of them take the coupons they received and go in groups of two or three according to the address recorded on the coupons to find the store written on the coupons, intending to go into the store to find out what is going on.
Even if they have no intention of buying the items sold in the store or have no use for the services provided, it does not stop them from going to these new stores to see the fun.
If you are sure that the things in the store are really good, then even if you don't use the coupon yourself, you can give it to your relatives and friends. In short, no matter what, the coupon will not be wasted.
So batches of new customers came from other shops and were attracted by the various woodworking products in the Craftsmanship Workshop.
The 7% off coupon is valid throughout the store, even for discounted stools. That is to say, customers with the coupon only need to pay cents to take away an exquisite special stool. This deal is so cost-effective that almost no one who comes in leaves empty-handed.
In addition to the very popular stools used in the opening ceremony, other woodworking products in the store are also very popular. Among them, the best-selling ones are the three signature products of Jiangxinfang, namely strollers, rocking cars and wheelchairs.
The target users of these three products are infants, teenagers and the elderly respectively.
The appearance of the infant stroller is very similar to a modern baby stroller, with four wheels in the front and back. Safety belts are set on both sides of the seat cushion to fix the child. The safety belts can be adjusted according to actual conditions to ensure that the child will not be at risk of slipping.
After the child sits in the stroller, he can choose to lean on the chair back, or sit upright and put his hands on the small wooden board in front to fiddle with the small toys fixed on it. A foldable and detachable sunshade is installed on the top of the stroller, which can block wind and sun and is easy to disassemble and clean.
At the top of the cart is a push rod for adults to push the cart. Although the main part of the cart is made of wood, the body of the cart does not appear bulky. On the contrary, due to its design, the entire cart does not require much effort to push.
Such a stroller can be used as a cradle to help the baby fall asleep quickly, and can also be used as a means of transportation to free the adults' hands. If there are young children at home, having a stroller will be much more convenient.
The main body of the rocking car is simpler, with a T-shaped wooden stick connecting two skateboards on the left and right. The wooden stick is used to control the balance and direction of travel, while the skateboard can provide forward power when swinging left and right. It is very suitable for children aged five to ten.
As the name suggests, a wheelchair is a sliding chair. The wheelchairs produced by Jiangxinfang can not only be pushed, but the person sitting in the wheelchair can also shake the joysticks on the left and right armrests to use a small amount of force to make the wheelchair move slowly and control the direction of movement. This kind of wheelchair is undoubtedly a blessing for people with mobility impairments.