pdf-ebookys Chapter 99 Why can you do it, but I can't?
Chapter 99 Why can you do it, but I can't?
The young man explained.
On the stage in front of him, there were many goods on display.
Leather shoes and women's handbags were placed in an inconspicuous spot to the side.
In the middle were a four-piece bedding set, summer suits, winter coats, and thermal underwear.
This is something that ordinary people can use.
Jiang Cheng and his group had only been standing there for a short while when everyone around them bought quite a few blind boxes.
Shen Youqing frowned, picked up a cotton-padded jacket and said, "Although it's a bit tacky, these are things that most citizens can use, so they are indeed very attractive."
Ye Lingxi stood to the side, her expression also not very good. After all, the more attractive the blind boxes at Jiale's place were, the greater the competition for them.
Jiang Cheng pursed his lips and said, "That's precisely why I've never considered them as rivals."
Shen Youqing looked at Jiang Cheng with a puzzled expression.
Isn't that backwards? Jiale's blind boxes are attractive, so why aren't they considered competitors?
at this time.
Shen Youqing heard a commotion behind her.
Turning my head, I saw a woman rushing over carrying a basin.
Startled, Shen Youqing quickly stepped back.
"What the hell you've done is despicable! Can't you do anything humanely? How can a shopping mall owner sell their own goods? Who's going to sell my rented stall here?!"
A woman rushed over, shouting, and splashed a basin of water onto the stall.
It was exactly where Shen Youqing had just been standing.
Thankfully, she got up.
Otherwise, this bucket of water would have been poured on her.
She was startled and quickly hid behind Jiang Cheng. It's true that seeing such a beautiful woman so frightened makes one want to protect her.
After splashing the water, the woman rushed over, kicked over the table, and started cursing at the staff at the stalls inside.
"You guys are fucking despicable! I'll let you sell it, but will you give me a rent reduction in return?!"
Jiang Cheng took Shen Youqing's hand and led her to the side.
He was genuinely worried that with these two women standing in the crowd, if things got chaotic later, someone with ulterior motives might take the opportunity to do something.
"What happened? That was terrifying." Ye Lingxi was also still shaken.
Jiang Cheng smiled and looked at Shen Youqing, saying, "Do you know why your father was willing to give me the venue and even agree to lend me money for such a simple thing, instead of doing it himself?"
Shen Youqing frowned, her pretty little nose twitched, and she reached out to pat Jiang Cheng on the shoulder. "Speak quickly!"
She felt like she was being interrogated.
Being interrogated by the younger brother made her lose face, so she simply resorted to cheating.
Jiang Cheng said, "The core logic of your mall is to collect rent. The supply of goods has actually overstepped its bounds, but this is not a big deal. On the contrary, it can bring more choices and convenience to the mall's tenants."
"When a landlord sells goods himself, it becomes very difficult to control, especially offline. If you are doing the same business as your tenants and have a supply chain to support you, how can your tenants possibly compete with you?"
"So collecting rent is collecting rent, and retail is retail; you have to be clear about that."
Ye Lingxi and Shen Youqing stared wide-eyed.
It dawned on me.
They hadn't even thought of such a simple principle before!
But Jiang Cheng saw right through it all in one sentence!
"But... but if the mall is determined to do this, what can the stall owners do?"
"Moreover, there are so many categories, but blind boxes can only make a few categories in the end. At worst, it will only hurt the stalls that sell these few categories, and the other stalls will be fine."
Shen Youqing asked, puzzled.
Jiang Cheng said, "It's not as simple as you think."
As he was speaking, he saw an acquaintance walking over.
Ye Lingxi and Shen Youqing also looked in that direction, and so they stopped talking about the previous topic.
The person walking over was Song Dajiang, the chairman of Jiale.
Song Dajiang walked over to Jiang Cheng and looked at the two beautiful women beside him.
To be honest, he was genuinely envious.
Any one of these things would be something that a powerful person would be reluctant to make public.
Even keeping a mistress in a golden house wouldn't be this beautiful.
"President Jiang, we meet again. To be honest, I came to Yancheng specifically to see you. I was just about to leave when I unexpectedly saw you here again."
Jiang Cheng asked, "What advice does Mr. Song have for me?"
He could probably guess what Song Dajiang wanted to say.
Song Dajiang coughed lightly, hesitated for a moment, and said, "My plan may harm some individual merchants, which I had anticipated, but it's not a big deal."
"But what I want to ask is, since my plan was to imitate yours and I maximized its attractiveness, why did it cause you such limited harm?"
"Although my subordinates reported to me that your sales have plummeted, it is actually within a reasonable range. There has been some impact, but it is much smaller than I expected."
At least it won't hurt your core business at all, and while your sales may decline, the general public's foot traffic will still be several times that of mine.
I'd really like to know why this is; please enlighten me.
Song Dajiang spoke very sincerely, but Shen Youqing, standing beside him, stared at Jiang Cheng with her mouth slightly open, completely stunned.
An adversary targeting Jiang Cheng stood brazenly in front of him, looking at him with admiration and asking why he couldn't hurt him.
This is absolutely dramatic.
Moreover, this person was on the same level as his father, although he was slightly inferior to his father.
Ye Lingxi was also surprised.
But she had witnessed an idea from Jiangcheng that enabled him to achieve a feat worth millions.
So it wasn't as surprising as Shen Youqing's experience.
This Song Dajiang may be richer than Jiang Cheng, but in this field, learning from Jiang Cheng and humbly seeking his advice is perfectly reasonable in her view.
Seeing Song Dajiang's sincerity, Jiang Cheng stopped hiding his true intentions.
Now things are pretty much settled.
"Your blind boxes are indeed very attractive, and they sell things that people need in life, but have you ever thought about what makes them so attractive?"
It's really just about the low price.
"But can a low price really attract people? There are plenty of places that sell 4-piece sets for under 100 yuan, or even 40 or 50 yuan a set."
It's quite normal for them to sell for 30 yuan or even 20 yuan.
These same leather bags and shoes, although many cost several hundred yuan, aren't there any that sell for tens of yuan?
Furthermore, if you want to buy your items for a few dozen yuan, you have to use your brain to figure things out; you can't just pay directly, which also increases the purchase cost.
"So why would they buy yours?"
"And what makes you think you can generate traffic?"
"At most, they might just happen to be passing by and see something they need, and if they hear about how much it costs, then they might be willing to spend money to buy your blind box."
Jiang Cheng finished speaking.
Song Dajiang was dumbfounded, staring at Jiang Cheng.
Then, shamelessly, he said, "But I clearly learned from you, so why can you do it but I can't?"