Rebirth and Reversal of Fortune

Chapter 369 Industrial Transformation

Promote the transformation of some industries to adapt to market changes.

While the strategy of increasing revenue and reducing expenditure was being implemented with difficulty, Xiao Ling and Su Jinxiu keenly realized that simply saving expenses and expanding new sources of income was far from enough. They had to promote the transformation of some of the Hou family's industries to adapt to the ever-changing market demands.

They first conducted a comprehensive and in-depth assessment of the Marquis's existing properties.

"We need to identify those industries that have gradually lost their competitiveness and decisively transform them," Xiao Ling said with a serious expression.

After conducting research, they discovered that the traditional textile industry, due to outdated processes and limited styles, was seeing its market share continuously eroded by emerging workshops.

"We must introduce new technologies and designs to revitalize the textile industry," Su Jinxiu proposed.

Therefore, the Marquis's mansion invested a large amount of money to hire skilled craftsmen from other places and purchase advanced textile equipment.

However, the transformation process was not smooth sailing.

The new artisans clashed with the existing workers over technical skills and philosophies.

"We've always done it this way, why should we listen to them?"

The operation of the new equipment also requires workers to relearn how to use it, which leads to a temporary decrease in production efficiency.

"This new thing is too difficult to handle; the old one was much easier to use."

At the same time, because it takes time for the market to accept new products, the initial sales were not ideal.

"We've invested so much, but we're not seeing any returns. What should we do?"

In other industries that the Marquis's family attempted to transform, they also encountered various problems.

In the tea industry, newly developed tea products have failed to gain widespread acceptance due to their unique flavors.

"This tea tastes so strange, nobody wants to buy it."

In the ceramics industry, innovative design styles are criticized for being too unconventional and not conforming to traditional aesthetics.

"This isn't ceramics, it's utter nonsense."

Just as the Marquis's family was struggling with industrial transformation, its competitors noticed its movements and began spreading rumors in the market that were detrimental to the family.

"The new products from the Marquis's residence are nothing but flashy and impractical; they are not worth the price at all."

This has made consumers more hesitant about Houfu's transformed products.

At the same time, the imperial court also paid attention to the measures taken by the Marquis's family to transform their industries and sent officials to inspect the situation.

Whether the transformation of the Marquis's residence is in line with the regulations and interests of the imperial court still needs to be assessed.

This undoubtedly put enormous pressure on the Marquis's residence.

Faced with internal conflicts, market skepticism, and pressure from the imperial court, Xiao Ling and Su Jinxiu did not back down.

On the one hand, they strengthened internal communication and coordination to resolve conflicts among workers and enhance team cohesion.

"Everyone must understand that this transformation is for the future of the Marquis's mansion, and we must unite as one."

On the other hand, we actively carry out marketing activities to showcase the advantages and features of new products to consumers.

"Once you experience it for yourself, you will find that our products are different from others."

At the same time, Xiao Ling personally explained the strategy and significance of industrial transformation to court officials in order to gain the court's support.

"The transformation of the Marquis's residence aims to create more wealth and tax revenue for the imperial court, and is by no means contrary to the imperial court's wishes."

After a period of arduous efforts, the Hou family's industrial transformation has finally begun to show results.

New textile products are gradually gaining popularity in the market due to their exquisite craftsmanship and innovative designs, and orders are beginning to increase.

"It seems there's hope for this transformation."

The tea and ceramics industries have also gradually opened up new avenues and found their own customer base.

But just as the Marquis's mansion was beginning to see a glimmer of hope, a sudden natural disaster brought them a new test.

The floods submerged vast areas of farmland and workshops, leading to a shortage of raw materials and plunging production into crisis once again.

"This is truly a case of misfortunes never coming singly; why is the Marquis's mansion so plagued by misfortune?"