After a wealthy woman went bankrupt, her live-in husband became her sugar daddy.

Chapter 331 Break-even

That evening, I had just gotten home when I received an urgent call from my daughter: "Sis, something's happened! Someone posted online that our product is suspected of plagiarism and even posted comparison pictures!"

I immediately turned on my computer and, sure enough, saw the trending topic "Sister Shen's brand plagiarism" on the hot search list. Clicking on it, I saw several comparison pictures that were glaringly obvious—our nursing bra design was almost identical to that of a certain international brand.

"That's impossible!" I jumped up, my fingers gripping the corner of the table tightly. "Our design was completed independently, how could it be plagiarism?"

Jiang Yichen came out of the study, carrying a cup of hot milk. He glanced at the computer screen and frowned slightly: "It seems someone doesn't want you to open your business smoothly."

I took a deep breath and forced myself to calm down: "Sweetie, contact the legal team immediately and prepare to sue the rumor-mongers. Also, have the design team compile all the design drafts and patent documents, and hold a press conference first thing tomorrow morning."

Jiang Yichen walked to my side and gently put his arm around my shoulder: "Do you need my help?"

I shook my head, my tone firm: "No need, I'll handle this myself this time."

He looked down at me, a hint of approval flashing in his eyes: "Okay, then I'll be watching closely."

The press conference was held on time the next morning. I stood on the stage, with our design drafts and patent documents playing on the large screen behind me.

I picked up the microphone, my tone calm and firm: "Regarding the plagiarism allegations circulating online, I hereby solemnly declare that our design was entirely independent and all patents have been registered. We will pursue legal action against those who maliciously spread rumors."

Reporters in the audience raised their cameras, flashes going off one after another. I continued, "Our brand not only focuses on products, but also on conscience. In the future, we will continue to dedicate ourselves to providing the best service to every expectant mother."

After the press conference, public opinion quickly reversed. Netizens flocked to support us, and some even uncovered the identity of the person spreading the rumors—it turned out to be the public relations manager of a competitor.

A week later, our first offline experience store officially opened. Jiang Yichen stood beside me, holding our baby in his arms. He looked down at me, his eyes full of tenderness: "That's great, Momo's first physical store."

I smiled and shook his hand: "Don't be fooled by the fact that there's only one now; there will be many more in the future."

"of course!"

After saying that, he took my hand and led me into the experience store to look at the products.

This place offers a wide variety of products and categories, and the way the goods are displayed is extremely sophisticated.

"We've only been open for one day, and there are already quite a few people. I wonder if the foot traffic will be as high in the next few days."

I picked up the item in front of me, looking worried.

"It's okay. Even if offline traffic is low, online traffic can definitely support it."

Little Sweetie and her friends arrived here early this morning to cut the ribbon for their new shop.

"After the grand opening, why don't you all get together first? Xiao Huai is too young, take her home first."

"That's true, there are too many people."

Not long after he finished speaking, the ribbon-cutting ceremony began.

Everyone had a smile on their face, including me. At the moment of the ribbon-cutting, all sorts of scenes from the past flashed through my mind. At that moment, I was filled with many thoughts and couldn't help but sigh.

Wishing us a grand opening!

Xu Sisi cheered, her voice brimming with joy as she drew closer to her dream.

"Everything is going well."

"Gu Mo." A familiar voice came from behind me. I turned around and saw it was Fan Shuiguang. She had something to do today and was a little late.

"You're here? You've put a lot of effort into this store. Come and see how the design is."

After saying that, we came to a shelf where there was a wide variety of items.

Fan Shuiguang picked up a milk powder bottle and examined it closely, saying, "These milk bottles are really well made nowadays."

"Yes, they are indeed very well made now, and some can even fetch a good price because of their high quality."

She nodded, agreeing with my idea.

"But how can we maximize the benefits?"

I've thought about this issue a lot since the company was founded, and it's time for the new people I've trained to step in.

"That's how it works. Every Wednesday, someone will do a live stream offline, giving away some gifts to attract more people."

"Okay, I'll make a schedule for the streamers and send it to you. If there are no problems, we'll proceed according to this."

I looked at Lin Xiaxia beside me with a relieved expression and replied, "No problem."

Xu Sisi felt that something else should be added, such as opening up online operation channels for our store so that we can purchase directly from the official website, which would further improve efficiency.

Xu Sisi's suggestion was like a bolt of lightning, instantly illuminating the chaotic fog in my mind.

Watching her focused expression, her fingers swiped rapidly across her phone, bringing up a series of astonishing data.

“Look,” she turned around and handed me the tablet, “this is our sales data from last month. Foot traffic in our physical stores has decreased by 15% year-on-year, but online inquiries have increased by 40%.” There was a hint of urgency in her voice, “We must seize this opportunity.”

I took the tablet and carefully examined the fluctuating numbers. Indeed, the trend was quite clear. Xu Sisi continued, speaking quickly but clearly: "We can start with the official website and build a simple and straightforward shopping platform. I've already contacted several reliable technology companies, and they can complete the basic setup within two weeks."

Her eyes sparkled with excitement, a look I knew all too well—she always wore that expression when she had a great idea.

I recall that during a product survey of similar companies, our competitors suggested a membership points system, which increased their repeat purchase rate from existing customers by 20%.

“Don’t worry about the technology,” she continued. “The key is building the operations team. I suggest that Xiaotian and I are fine, as we are familiar with the product and understand new media operations. We should also hire two professional customer service staff to handle online inquiries.”

I nodded, signaling her to continue.

Xu Sisi began to outline her plan: "We can start with our main products and launch limited-time promotional activities every week. At the same time, we can start live streaming sales to let customers understand the products more intuitively. I know a few good KOLs who can help us with promotion."

She kept describing and drawing out a complete operational framework. I noticed her hands were trembling slightly, a habitual gesture when she was excited.

"Regarding the budget," she paused before continuing, "the initial investment will be around 50 yuan, mainly for platform setup and promotion. But I expect to break even within three months."