After a wealthy woman went bankrupt, her live-in husband became her sugar daddy.

Chapter 299 There is still a backup plan

Sweetie's eyes lit up. "That's right! Consumers nowadays are paying more and more attention to personalization and uniqueness, especially high-end customers, who are more willing to pay for one-of-a-kind designs."

Xu Sisi nodded in agreement. "Moreover, customized services can increase customer engagement and loyalty, creating a positive word-of-mouth effect."

I smiled and continued, "Secondly, Qin Yu has already contacted several high-end shopping malls for me, and our brand will soon be moving in. This will further enhance our brand image, creating a stark contrast with 'Brilliant Jewelry's' low-end positioning."

"What about President Wen?" Xu Sisi asked.

In the following weeks, our team worked like a tightly wound spring, with everyone fully committed to pushing forward the new strategy. The launch of customized services was a bold move, but the market response far exceeded our expectations.

On the first day of launch, our official website was so overwhelmed by enthusiastic fans that it almost crashed. Little Sweetie and the tech team worked through the night to barely stabilize the servers. Fans uploaded their design sketches one after another, some even coming to the company hoping to see their creations become a reality.

"Sister Gu, look at this!" Little Sweetie excitedly ran into my office with her tablet. On the screen was a sketch of a jade bracelet designed by a fan. The bracelet had a unique design, incorporating both classic and modern elements, making it both elegant and fashionable.

I took a closer look and couldn't help but nod in approval: "It's really creative, this fan has great taste."

“There’s more than just this one!” Britney Spears swiped the screen to reveal more designs. “The creativity of these fans is simply amazing. We could definitely pick some of them to release as limited editions.”

I smiled, secretly glad we chose the customized service path. It not only made our products unique but also gave our fans a sense of participation and belonging. This emotional bond is far more powerful than a simple price war.

Meanwhile, good news came from Qin Yu's side as well. Our products successfully entered several high-end shopping malls, further enhancing our brand image. The customer base of these malls highly overlaps with our target customers, and our sales have risen rapidly since then.

"Sister Gu, these are the latest sales figures." Xu Sisi handed me a report, her face beaming with undisguised joy. "Compared to last month, our sales have increased by nearly 40%, and orders for high-end customized services account for more than 60%."

I took the report, looked at it carefully, and a huge weight was lifted from my shoulders. Although "Brilliant Jewelry" was still trying to drag us down with its low-price strategy, our customized services and high-end positioning had clearly secured our market dominance.

“However, we can’t let our guard down.” I put down the report and said to Xu Sisi and Xiaotiantian. “Zhou Yang won’t give up easily; he must have a backup plan. We must remain vigilant and continue to improve the quality of our products and services.”

Xu Sisi nodded, her expression serious. "Understood. I will continue to monitor the supply chain to ensure the quality of every product."

Little Sweetie clenched her fist and said confidently, "I will continue to follow up on fans' feedback, optimize the customization process, and make our service more considerate."

"In this way, it can also be listed as an intangible cultural heritage, and embroidered handkerchiefs that combine with Suzhou embroidery can be launched as a special product."

I smiled, feeling incredibly gratified by the team's teamwork and execution. With their support, I am full of confidence for the challenges ahead.

"Alright, everyone, keep it up." I stood up, my gaze sweeping over everyone in the office. "Our goal isn't just to beat 'Brilliant Jewelry,' but to make our brand the industry benchmark."

The team responded in unison, "Understood!"

Sunlight streamed in through the window, casting bright shadows on everyone's faces. I know the road ahead is long, but as long as we are united, no difficulty is insurmountable.

However, just when I thought the situation had stabilized, an unexpected message came – Zhou Yang personally came forward and publicly accused our customized service of “plagiarizing” their idea.

"He's talking nonsense!" Little Sweetie slammed her fist on the table in anger. "We were the ones who launched the customized service first, and he dares to turn around and accuse us!"

I calmly watched Zhou Yang's interview video on the computer screen. He was dressed in a suit and tie, smiling, and sharply criticizing our brand. "'Brilliant Jewelry' has always been committed to providing consumers with a unique design experience, while some brands are trying to confuse the public by imitating us. We call for industry self-regulation to maintain fair competition in the market."

The comment section below the video has exploded. Some support Zhou Yang, believing that our customization service does indeed have plagiarism allegations; others defend us, pointing out that "Brilliant Jewelry's" products lack originality.

“We can’t just sit here and wait to die.” I stood up, my gaze resolute. “Since Zhou Yang wants to play the media war, then we’ll see it through to the end.”

That afternoon, I held an emergency press conference. Facing the barrage of questions from the media, I smiled and said, "Regarding the accusation by 'Brilliant Jewelry' that we plagiarized, I would like to ask everyone to take a look at this."

I pressed the remote control in my hand, and a clearly timestamped internal document appeared on the big screen. It detailed the planning and execution timeline of our customized service, which was far earlier than the so-called "creativity" of "Brilliant Jewelry".

"We have always adhered to the business philosophy of innovation and integrity, and would never engage in plagiarism." I said firmly, "On the contrary, we welcome healthy competition in the industry, but we will never tolerate malicious slander."

After the press conference, public opinion quickly reversed. Netizens praised us and condemned Zhou Yang's behavior as "the thief crying 'stop thief'."

However, Zhou Yang did not stop there. A few days later, he reappeared in the public eye, announcing that "Brilliant Jewelry" would launch a series of "limited edition" jade jewelry, claiming that these pieces used "exclusive craftsmanship," were priced high, but were available in limited quantities.

"He's trying to use high-end products to suppress us," Xu Sisi said, frowning.

I scoffed. "High-end? With his shady supply chain, what high-end products could he possibly make?"

Sure enough, not long after, consumers reported that the limited edition jewelry from "Brilliant Jewelry" had serious quality problems, and some even suspected that they used counterfeit materials.

Public opinion was in an uproar again, and this time, "Brilliant Jewelry" was completely plunged into a crisis of trust.

"Zhou Yang has shot himself in the foot this time," Little Sweetie said gloatingly.

But I didn't let my guard down. "Zhou Yang won't admit defeat easily; he must have a backup plan."